Scandinavia’s key fashion weeks – namely Copenhagen, Oslo, and Stockholm – may not be famed for attracting the heavyweight brands that the ‘Big 4’ (London, New York, Paris, Milan) bring in, but they are legendary for the stunning street style looks they seem to generate year on year. And any fashionista who knows their Valentino from their Vetements will tell you that Scandi street style is some of the most aesthetically satisfying style in existence. It’s something about the clean lines, the neutral colour palette, the minimalist composition, the focus on basics – that and a host of industry-leading brands ranging from high street (H&M, Cheap Monday, Weekday) to high-end (Acne Studios, Tiger of Sweden, Ganni).
Scandi fashion feels timelessly chic yet also modern and trendy. It’s simple, loose-fitting shapes leave plenty of room for innovation; Scandi is like a blank canvas on which to paint your own stylistic personality, it’s a neutral landscape that can serve as a background for experimenting with trends and statement pieces. Here’s a selection of our highlights from recent Scandinavian fashion weeks. All of the clothes pictured are shining examples of Scandi’s affinity for stylish simplicity. And though we cannot say with certainty that all of their wearers are in fact Scandinavian, we can assure you that they all demonstrate a native’s level of Nordic know-how.
Do it like a Dane by serving some haute hygge looks. Ideal for Winter, hygge is the Danish art of looking good while feeling comfy (think cosy, fleecy jumpers, woolen tights, and knitted socks). It’s basically a Viking’s take on athleisure, and we love it. Consider pairing your favourite shearling jacket with some crisp denim from Acne to pull off this aesthetic. Take note of the space-age white ankle boots in the third picture – they were everywhere at Oslo and Stockholm (see how many pairs you can spot in this post!) and look to have replaced plain white Common Projects trainers as the Scandi Girl’s go-to accessory.
These showgoers show us how to incorporate checks – a big trend for AW18 which you can start wearing now – into your Scandi outfits. The trick is to keep things neutral to allow the pattern to pull in the attention of onlookers, for example by wearing a check blazer over a clean white underlayer, or accessorizing a monochrome look with an eye-catching checked bag from a premium heritage brand like Burberry. Alternatively, add panels of check to a classic Scandi silhouette, such as an an oversized trench. The Nordic way is to forgo classic black in favour of lighter shades: think neutral greys, beiges, and white.
These Scandi superstars show us how to work orange – which is on track to become the season’s hottest colour – into our wardrobes. Again, the trick is to stick to light neutrals to allow the colour to show itself off. Veer towards orangey-brown (as in the first picture) if you’re not feeling confident enough to take on tangerine. In the third picture, we see how a subtle hint of orange can serve as a stylish highlight for check patterns.
This last set of photos reveals what happens when Scandi minimalism meets Parisian elegance. We love the monochromatic colourways in bold, oversized cuts. Fabric belt-ties and white boots are clearly a must-have in Scandanavia – and admiring these fashionistas, we can see why.
Article Written By: Desmond Huthwaite
Featured Image: Oslo Fashion Week – Vogue